Sports insights
The most comprehensive suite of insight services in the sports industry.
From Lionel Messi to Caitlin Clark, athletes have become more than just team players—they’re global icons who shape how fans connect with sports, leagues, teams, and brands. Their influence extends beyond the field, affecting not just what people watch and who they support, but also what they buy, follow, and engage with across platforms.
Unrivaled sports insights
YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Explore the YouGov Platform
Unlock powerful sports insights about your customers’ needs at every stage of your marketing funnel.
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Panel-powered survey builder
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General population and granular audiences
2 million+ profiling variables
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Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
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Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
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Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more